What’s Value?

Brainstorm to establish your own definition of value, considering three main perspectives


“Value” is more of an abstract and personal concept. We created this activity to approach it in a more pragmatic way. The starting point of this discussion is expressing perspectives in a specific way. This leads to formulating clear, actionable definitions. Participants define value from 3 key perspectives – client, management, and organization.



  • Introduce the activity to the participants.
  • Split into teams.
  • Encourage teams to name a team coordinator. They will facilitate the discussion in the breakout room. In the end, they will present the outcome to the other teams. The team coordinators can rely on the ideas written within the predefined template.
  • Provide the activity link.


  • Participants brainstorm and write down on sticky notes their ideas. They refer to what brings value to clients, management, and the organization. In this phase, it’s very important not to reject any of the ideas.
  • Then they discuss and refine the initial information.
  • They can put all their ideas together and formulate one shared definition of value. They do this for each perspective.

Debrief (suggested)

  • The team coordinator from each team will present the outcome to the other teams.
  • The facilitator may ask the following questions:
    • What helped you define value from those three perspectives?
    • What did you discover during this activity?
    • Are there any common points between the lists? What does this mean to you?
    • Do you think you can provide this type of value from your role?



Additional info

This activity follows activity type guide from CARTA

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