SWOT Analysis

An analysis activity to develop a shared understanding of the strengths, weaknesses, opportunities and threats


By performing a thorough assessment of the business (e.g. competitive position when launching a new product) from 4 core perspectives – strengths, weaknesses, opportunities and threats – participants gain a deeper and clear understanding of the current situation and become able to develop a strategic plan and make better decisions regarding high-stakes situations and objectives. To put it in a few words – it’s about discovering what you can gain by using what you’ve accomplished so far, so it’s a realistic and balanced approach.



  • Introduce the activity to the participants and split into teams; encourage the teams to nominate a team coordinator that will help the team put the ideas together and then to present the findings to the other teams
  • Join each team and provide the activity link


  • Participants brainstorm, discuss and write down on sticky notes their findings regarding the 4 perspectives taken into account by SWOT.
  • Participants are asked to refine as much as they can the information (e.g. eliminate redundancies).

Debrief (suggested)

  • The team coordinator from each team will present the outcome to the other teams.
  • The facilitator may ask the following questions:
    • Are there any common points between the lists? What does this mean to you?
    • What would you prioritize from what you’ve written in each quadrant and why?
    • Are there any aspects that you don’t find them to be vital and can be put aside? Which one?
    • What conclusions can you draw from this activity?


SWOT Analysis can be performed for a person, product, industry, company, initiative, project, etc.

Additional info

This activity follows activity type guide from CARTA

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SWOT Analysis - Colltrain Library - Activity Description
SWOT Analysis - Colltrain Library - Activity Description
SWOT Analysis - Colltrain Library - Activity Description

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