Project brief

Practice summarizing the key aspects of a new project in a clear, crisp way, using this project brief form


Participants work in small teams to present in a brief, structured manner the vision behind a certain project. They formulate 3 key messages – these are the answers to the why, what, and how questions. Also, they define the main benefits, the ones that will persuade any stakeholder. Participants learn to convey with clarity any project’s essence and importance. And that’s the beauty of this format!



  • Introduce the activity to the participants and split them into teams.
  • Each team will name a team coordinator to facilitate the discussion in the breakout room. In the end, they will present the outcome to the other teams. The team coordinators can rely on the ideas written within the predefined template.
  • Provide the activity link to each team.


  • Participants start with a brainstorming session. Then they write down their ideas on sticky notes to fill in the sections of the predefined template.
  • The messages should be concise, yet clear and easy so that different audiences can understand them.

Debrief (suggested)

  • The team coordinator from each team will present the outcome to the other teams.
  • The facilitator may ask the following questions:
    • How was it for you to write this brief?
    • What challenges did you face during this activity? How did you overcome them?
    • To what extent do you think you will use the project brief in your professional activity?



Additional info

This activity follows activity type guide from CARTA

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