Project brief

Practice summarizing the key aspects of a new project in a clear, crisp way, using this project brief form


Participants are invited to present in a brief, structured manner the vision behind a certain project, by formulating 3 key messages – the answers to the why, what, and how questions – and also by defining the main benefits, the ones that will persuade any stakeholder. Following this format will bring clarity in the way they convey the essence and importance of a project that will be implemented in the organization.



  • Introduce the activity to the participants and split them into teams.
  • Each team will name a team coordinator who will facilitate the discussion in the breakout room and then present the outcome to the other teams, based on the ideas written within the predefined template.
  • Provide the activity link to each team.


  • Participants brainstorm and fill in the sections of the predefined template, by writing their messages on sticky notes.
  • The messages should be concise yet clear and easy to understand by different audiences. 

Debrief (suggested)

  • The team coordinator from each team will present the outcome to the other teams.
  • The facilitator may ask the following questions:
    • How was it for you to write this brief?
    • What challenges did you face during this activity? How did you overcome them?
    • To what extent do you think you will use the project brief in your professional activity?



Additional info

This activity follows activity type guide from CARTA

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