Client role Challenges
Agile Product Owner

Discover the challenges of being a client, in order to better understand the value provided by the Product Owner


Participants get the opportunity to put themselves in the client’s shoes (or decompose their previous experiences as clients during some important/valuable acquisitions) to better understand what are the true needs, expectations, preferences and challenges of clients and how to accommodate a perspective/perception that can be almost opposite to what a Product Owner can provide. What lies behind the concept of value must be clearly defined and understood by all parties involved, and so the Product Owner will be able to provide bullseye solutions



  • Introduce the activity to the participants and split into teams; encourage the teams to nominate a team coordinator that will help the team put the ideas together and then to present the findings to the other teams
  • Join each team and provide the activity link.


  • Participants brainstorm and write down on sticky notes what do the clients like and then what are the challenging they face.
  • Then they discuss and refine/cluster the initial information for the team coordinator to be able to present it to the other teams.

Debrief (suggested)

  • The team coordinator from each team will present the outcome to the other teams.
  • The facilitator may ask the following questions:
    • Are there any common points between the lists? What does this mean to you?
    • Can some of these challenges be opportunities in disguise?
    • Was there anything that surprised you in any way?



Additional info

This activity follows activity type guide from CARTA

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